What's on your mind: Subliminal advertising in India

Before I went on to write this article, I actually saw a TV commercial of a famous jewelry brand in India which left me pondering upon the situation of the given scene in the advertisement commercial and how we conceive the similar situation in real life. As I dug deeper into the topic, doing an intensive research on the topic of subliminal messages which I had explained in Who is controlling your mind? I found that this is not just a mere coincidence but a reality. This game of deception played by the advertising agencies who manipulate or shall I say pollute our mind with their ideas into buying things is despicable. These messages don't have an effect on our conscious mind or a normal level but it stays in our sub-conscious minds has a deep impact on us because our sub-conscious is responsible for our thoughts which ultimately turns into actions.

But before I start to explain and get into details I would ask you to open and free your mind before analyzing and judging what you are reading because sticking onto beliefs will only make you blind. Do not read this blog post if you rely on rigid belief system to give your life a false sense of security and meaning. I will step by step explain how this ugly game of deception is there to make you buy things.

Video-1

    

The video starts with a couple in a tattoo parlour where the girl is getting inked on her back. The guy talks about the tattoo which he wants her to get and goes on and on about it and inadvertently revealing something he shouldn't which revolves around his past that makes the girl move up, stopping the tattoo artist and boldly staring his boyfriend like she's going to kill him which cracks up the audience. But if we look at the technical aspect of it,  you will hard it find to digest what your subconscious conceived

What we understand here-

The position in which the girl is sitting looks kind of peculiar and how the camera focuses her in quick frames makes her appear topless. The tattoo artist at the back looks like the guy whom she is having sex with as she talks to her boyfriend/husband. The angles in which this advertisement commercial has been shot gives our mind a different outlook to it. The expressions of pain while getting inked can be compared to orgasms which a person experiences during a sexual activity. As the video proceeds we can see the guy explaining her the type of tattoo he'd like her to get by reminiscing of a person who had the same tattoo below her belly button and the subtle gesture of girl looking at the guy's crotch which he puts forth. The word sex written on the background and girl's expression adds further to play. All this is conceived by our subconscious and this is how we relate chocolate to sex.

Video-2

Nothing wrong with the advertisement commercial right? WRONG. You just failed to see what your subconscious mind picked up but your conscious mind couldn't. Repeat the video over and over again until you get it. See how the man and the woman are standing in a precise position, they just get apart, there's swiftness and coordination in that sequence that shows the abruptness with which it starts as the actors were made to stand in that position.

 Looking at the picture we can see a bedroom with dim lights. A big mirror behind along with erratically high number of portraits hooked on a wall. As soon as the television commercial (TVC) starts the couple is show in a subtle sexual position, the husband taking out his wallet and the wife taking out the jewellery, the man gently tapping his genital , their hands in alignment to the genital position of the guy and the husband dressing up/undressing which we don't know but he is busy with himself it seems which could be a pre/post sex action. The lady is leaning forward and If we observe the mirror in the ,background we see the couple merging into each other. The depiction of sex is there. Continue and listen to the dialogues which are exchanged. It doesn't really seem that their discussion is about diamond necklace. The wife talks about the previous necklaces they've bought and declares the the recent one to be the best amongst them. The husband with a sense of curiosity utters "really?" and his wife give an unusual answer by asking "Why? Didn't you like it?" The husband then asks the wife to wear the necklace again as he constantly busy with dressing/undressing himself. As the women opens the box she is mesmerized to find out that it was not what she thought would be. She sees a diamond necklace in place of a gold one. She is stunned with his husband's vision to see what she wants.

What we understand here-

The husband and wife discuss their sexual life, equating necklace with sex. They talk about the previous adventures and compare it with the recent one which she finds the best. The husband acts normal, to which his wife re affirms if he actually liked the necklace or not. Why on earth a man would like a necklace? At most, he can have a say on how it looks on his wife but a man can never like a necklace. If a man says he likes girls. It doesn't mean he would like to be one. As simple as that. Then he asks to open the box again which represents involving in a sexual activity again.
The husband surprises her when she finds out he has something new in place for her. The factor of surprise builds up to the excitement and rush. He proves his sexual prowess when he proudly says "Just because you don't say it doesn't mean I don't know what you want." He satisfies her by giving her what she wants and then they get back to close position sitting next to one other increases the closeness.

I did try to contact the makers of this advertisement through Facebook. I direct messaged the director and the co-director but didn't get any response on it to get a word from them but it didn't happen. Maybe publishing this post may finally make them want to come out in open.

There's nothing wrong with sex but they way it is being used by corporates to sell their product it is wrong. The hidden messages in the advertisements makes it devious. We just saw how sex can be equated to chocolate and jewellery. Both of the above TVC trigger emotions which has a deep effect on us. An ornament which is just an accessory is compared to things which are not even related to it just to deceive you into buying it. I could come up with much more brands who manipulate the minds of consumers to sell their product, it shows the regressive minds of people behind it. The fact remains that sex sells better than anything so associating it with anything as trifling as plastic spoons can get the sales rolling up. The corporates are successful in tricking you into forcing you to draw money from your pockets and giving it to them. There are numerous other brands which are involved in such advertising techniques. This leaves a deep impact on our everyday lives. Even though we think we tend to ignore such things but in reality we actually do not. Yes these subtle emotions played out on a celluloid do change our behavior and our thoughts in general but we don't observe it our daily lives. Why else do you think companies are ready to pay truckloads of money into advertising. This is the reality. I could add more examples to that, it is not a fluke in any sense. People still think they are free and their minds can't be controlled, they sure are free but they are not awakened. This is what you are feeding your brains with. You are minds are not yours to begin with.