The hue and cry over the ban on Maggi got over when Nestle hit the market again with a new marketing strategy. It was when the advertisements started pouring on my social media timelines, the joy of people could been seen through the oceans. I got to know Maggi is back. I was startling to see people celebrate the news of arrival of Maggi. It don't understand what has gotten into people. It could be a deep rooted psychological problem or is it the MSG talking.
Nestle sold Maggi noodles for decades as a part time snack which evolved into much more than just noodles. Maggi was no longer Maggi, it was sold as Maggi soup, Maggi ketchup, Maggi pasta et cetra. Students in hostels, people on treks, kids at home were all rejoicing the taste of Maggi with a different additions in the market. It was a great era of love between food and people. A communion set by Nestle which went strong for a decade or so when finally the Indian courts decided to ban Nestle's Maggi for using excessive amounts of lead in their salts/masalas. The company failed to come up with suitable evidence or some sort of test results which could prove them innocent. The food company which were delivering not just food but dreams fell shut for using hazardous substance out of the permissible limits. The production stopped. The discord in the communion between Maggi and the people were visible in newspapers and social media. There was a frenzy of emotion running in the country which could be seen through memes on Facebook and moments of reminisces being shared on twitter. The whole Maggi drama also made it absolutely clear for the people to see the pathetic condition of consumer forums in India where people readily consume what they are served. Be it poodle shit or 2 minutes noodles.
With a horrifying incident as such they are coming up with sweet nostalgic explanations as advertisements. A very fine play of manipulation of people's emotions. A processed standardized food substance is sold in market affecting the health of millions of people and there's no official apology on behalf of Nestle. Instead we get to see sharp well researched advertisements veiling social pressure and desperation of Nestle co. After feeding on toxic shit for so long, I don't think sorry will do. No doubt, there are so many other products like Maggi which should be banned for its use of hazardous contents. Nestle obviously don't give a rat's arse about health, all they want is to make up for the lost revenue. This is more serious than the 2 minute betrayal. You are a consumer, you have a right to say no. Eat fresh, organic and healthy food, don't fall a prey to a stupid life style. I used to consume these products but things change. I can't say about anyone else but I will never miss Maggi. You were a regretful nightmare #sorrymaggi
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